Search Engine Optimization isn’t just about “engines.” It’s about making your site better for people too.
Recent shifts in digital marketing strategy have brought Push and Pull Marketing – and the differences between them – back to the forefront of marketing debate. Push Marketing A push marketing strategy makes use of external promotional activities to generate leads or produce consumer demand; usually relying on placing your product in front of consumers [...]
Bounce is an extremely useful metric which can be used to optimise your site for the user and improve conversion rates, but it shouldn’t be used as a key performance indicator. So whats the difference between a metric and a KPI? The term metric refers to a “direct numerical measure that represents a piece of [...]
Following from the recent introduction of Real-time data into the Google analytics platform, I’ve heard a lot of people discussing how amazing this is and how it’ll revolutionise the way we make decisions. To these people I respond… “erm… no it wont”. Real time data is fantastic, if we react quickly enough to make decisions [...]
This post explores the difference between branded and non-branded keywords and the differentiations from an Search Engine Optimisation perspective. Branded keywords refer to those words which are exactly that, branded. For example, Dell Computers: any search terms relating to Dell, Dell Computers, Dell software, Dall (misspelled) are considered branded keywords. Non-branded keywords are those which [...]
The success of a page should be measured by one criteria: Does the visitor do what you want them to do?