Many major search engines use structured data to present better search results through an increased understanding of the content on a web page. To gather this additional data, the search engines have endorsed schema.org as the recommended mark-up vocabulary.Schema is applied to content through HTML tags, signifying the kind of data displayed. This post is concerned with [...]
If you’re tuned in to the world of SEO, you might have picked up on a new story in recent months month about Google patenting social experience cards. Whilst this is not directly related to increasing website rankings and getting one up on the competition, it has given us a first glance insight in to [...]
Link building is something anyone can accomplish. There’s no great secret, just hard work, creativity, and determination to get links that matter.
An aggregation of the latest posts on SEO and digital marketing from the industry’s biggest names, updated hourly.
Search engine optimisation as an industry has changed dramatically over the past 3 years. Now, marketers who follow Google’s Webmaster Guidelines are being rewarded – as they should be – with good search engine rankings. Turn the clock back 3 years and the above didn’t happen. In 2010, a do follow link on a high [...]
“Link manipulation techniques that may have worked 4 years ago are now detrimental.”
Why should you be using Google+ Authorship and are their any SEO benefits? Below are a few of the reasons why you should be using the Google+ Authorship markup for your blog posts: Higher click-through rate due to increased credibility with a by-line Higher visibility in the SERPs Get new content indexed immediately by Google Beat plagiarism; authorship [...]
What is negative search engine optimisation (SEO) and can competitors use it to hurt your rankings? Negative SEO refers to a process by which black-hat search marketers attempt to incur algorithmic penalties for their competitors, by performing techniques which are against Google’s guidelines on their competitors’ websites. In years gone by, Google has insisted that [...]
This post features three important things to remember when developing your social media / digital marketing strategy. 1. Synergy, not silos! Dont silo your social media marketing efforts Social media marketing should not be treated as a stand-alone marketing strategy; traditional elements of the marketing mix work best when used in collaboration to generate awareness [...]