The SEO community spends too much time thinking about reverse-engineering search algorithms and not enough time about understanding the search environment.

Michael Martinez, SEO Theory

[The name SEOmoz came] From our desire to be open and transparent with SEO in the early days (when sites like dmoz, chefmoz, mapmoz, etc. were around)

Rank Fishkin, Moz

Link building is something anyone can accomplish. There’s no great secret, just hard work, creativity, and determination to get links that matter.

Jon Ball, Search Engine Watch

The Ultimate SEO Reading List

An aggregation of the latest posts on SEO and digital marketing from the industry’s biggest names, updated hourly.

“Link manipulation techniques that may have worked 4 years ago are now detrimental.”

Adam Stetzer, Search Engine Watch